With the majority of people’s property searches beginning online, most landlords would naturally expect to see their rental properties listed on the main property websites, dominated these days by Rightmove, Zoopla, and OnTheMarket.com (OTM), but how about Facebook?
In a bid to attract the widest possible range of prospective tenants, Zoopla and OnTheMarket have done just that.
As of this afternoon, the rental listings listed by letting agents on the two property portals are now available to view on Facebook Marketplace.
People searching for property on Facebook Marketplace will be able to filter by property type, price range and bedrooms to browse the rental listings provided by Zoopla and OnTheMarket.
Charlie Bryant, managing director of the ZPG Property Services, which owns Zoopla, said: “This is great news for our agent members who will now get wider distribution of their listings as well as increased brand exposure with people looking for property to rent on Facebook Marketplace.
“This integration extends our position as the best value digital marketing partner in the UK for agents. We will continue to provide our agent partners with maximum exposure for their listings and brands along with the widest range of services to help them generate additional leads and revenues.
“We’re pleased to be working with Facebook and look forward to the value this integration will bring to our partners.”
John Milsom, brand director of OnTheMarket plc, also expressed his delight to be working with Facebook Marketplace and to be a listing partner.
He said: “OnTheMarket is the UK’s agent-backed property portal with a mission to connect active property-seekers with its property-advertising agent customers.
“We believe the quality of OnTheMarket agents’ property content integrated with the considerable scale and reach of Facebook Marketplace’s brand and service is a perfect fit.
“Today, people can search Facebook Marketplace in the UK and connect with our agents, who update their listings data frequently to ensure accurate availability and pricing.
“We look forward to working with Marketplace to create world-class value for property-seekers and value for both of our businesses.”