Buy-to-let landlords and letting agents will find that they will typically achieve the highest number of leads during weekday evenings, with the level of tenant enquiries typically peaking at 8pm on Monday, according to Zoopla, the owner of multiple leading property-related website, software and data brand.
When it comes to the peak hours for renters, weekdays at 8pm may be the most popular hour for lead generation generally across most of the week, but at the other end of the spectrum, Fridays and Saturdays see the fewest rental leads generated.
Charlie Bryant, managing director at Zoopla, commented: “We always strive to provide our agents with the best insights to inform their marketing strategies.
By listing in the late afternoon they will likely experience the highest proportion of buyers and renters sending leads in the evening.
“This just goes to show that serious buyers and renters have a tendency to research and enquire during the week, possibly then taking the time to do viewings in person at the weekend.”