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Big rise in rents outside London as demands outstrips supply

New figures suggest a large average rise in rents over the past year in almost every region outside of London.

According to lettings agency Hamptons the average rent on a newly let home in March stood 4.4 per cent higher across Britain - but if London is excluded, that figure booms to 6.8 per cent annually. 

This is the third consecutive month that annual rents for Britain - excluding London - showed a rise of 5.0 per cent or more. 


And apart from London, last month every English region recorded rental growth of at least 4.0 per cent.

Rental growth in London continues to follow a different path, with rents falling 2.1 per cent.  

This marked the second month in a row that rents have fallen after turning positive between October last year and January 2021.  

Once again, the fall in the capital has been led by Inner London where rents dropped 17.1 per cent, the 13th consecutive month that rents have decreased.  

While in Outer London, rents were 2.6 per cent higher than at the same time last year, with tenants in Zones 3 to 6 viewing 48 per cent more homes than in March 2020.

“Despite the gradual easing of lockdown, the London vs rest of the country rental growth divide remains entrenched” notes Aneisha Beveridge, head of research at Hamptons.

“Outside the capital, would-be tenants are scrabbling over stock before it hits the portals, while in Central London landlords are chasing tenants just as relentlessly.  

“There are however signs of a return to Zone 1, with viewings up 64 per cent year-on-year in March.  

“But record high stock levels mean rents are unlikely to start recovering to pre-pandemic levels until later in the year.”

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    Increased costs and more red tape = increased rents, also there are an increased number of tenants for fewer available properties so we can pick and choose the best working tenants for our properties.


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