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Rental Growth Stabilising with only one area seeing rents fall

Rental growth seems to be stabilising, says lettings agency Hamptons.  

It says the cost of a newly let home in Great Britain rose to an average of £1,337 pcm in May 2024, 6.3% or £79 pcm more than the same time last year. This marked the third month in a row where year-on-year increases averaged around 6%. 

Meanwhile, rental growth for tenants renewing their contracts continued to rise, with average renewal rents up 8.8% year-on-year in May from 8.3% in April.

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The slowing of national rental growth for newly let homes has been primarily led by London, where the pace of annual growth fell to 3.9% in May 2024, the lowest rate since November 2021. 

Inner London was once again the only area to see rents fall on an annual basis (-2.3%), for the second month in a row. The average tenant here agreed to rent a new home for £3,003 pcm in May (table 2), the lowest level for 14 months and £171 pcm cheaper than in November 2023 when rents in Inner London peaked.  There were 20% fewer new tenants looking to rent a home in Inner London compared to the same month last year, the largest annual fall in any region. 

Smaller homes are seeing bigger rent rises than larger homes.  

Hamptons says this reflects affordability challenges that are pushing tenants in search of more affordable homes.  May 2024 marked the first time in 11 months when rents for newly let one-beds (7.6%) rose faster than two-beds (6.2%). 

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  • George Dawes

    My 4 bed is a lower rent than my 3

    London is a joke

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    My rents still haven't caught up with increased costs or market rates, so they will have to keep increasing until they do.

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    Mine too!

     
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    My rents haven't gone up anywhere near enough to cover all the extra utility costs since the small utility companies went bust a couple of years ago or the increased mortgage interest costs from last year's product switches or the associated Section 24 tax.
    It certainly helped that the LHA rates went up 18% this year. It's still hundreds a month below market rent for those houses but it has enabled me to use a lighter touch for my self funding tenants. If I increased theirs much more they would move out and I would have a void. I already know the level of demand at varying prices from naturally vacant similar rooms.

    I think the lesson I have learnt from all of this is to increase rent by something every year just so tenants aren't surprised when it happens. I was certainly guilty of not increasing rent for good tenants for year after year and when I finally did go for an increase they were very upset.
    So for now my policy will be LHA tenants will see rent increases at the same percentage level Social Housing rents go up each year even if LHA is frozen. They can always apply for a DHP. Self funding tenants will have increases of around £15 to £50 per month. New lets will be whatever the market rent is.

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    Same here. Due to tenant turnover I could just increase rents when the tenants left. Now they are staying longer (one tenant had the same rent for 6 years) and our costs are increasing so much more I am increasing the rents annually around 10% until I have caught up to nearer market rates.

     
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    Small annual rent increases is the best way forward. I am doing rent increases on all my portfolio in expectation of Labour policies. In the past seldom increased rent to good tenants with the result rents fell behind.

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    Agree, if you increase rents every year the tenants will expect it and won't be shocked at the rise.

     
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