How to attract tenants to your property this winter

30 January 2020 3674 Views

With the private rented sector continuing to expand, landlords must work hard to get ahead of the competition and attract suitable tenants to their rental property.

And, as winter closes in, it’s important that you do everything you possibly can to entice prospective renters. This will help you to prevent void periods during the cold season.

Below, we take a look at some of the measures you can put in place to attract tenants to your home this winter and, hopefully, keep them for the long-term.

Ensure the property is rent-ready

Before you can begin your search for renters, you will need to make sure that your property is well-maintained and safe for people to live in.

This includes giving the home a thorough clean, making sure all quick fixes have been made and decluttering. Also, decide on whether you want to let your rental property as furnished, unfurnished or part-furnished.

Instruct the right letting agent

Appointing a credible letting agent – one that will assist you with finding long-term tenants and foster a good relationship with them – is crucial to your investment.

A good landlord will be on hand to help you deal with maintenance and repairs, respond quickly when any issues crop up, and ensure that tenants know what their obligations are. With this, your tenancy can run smoothly and you can keep your renters satisfied.

Consider added incentives

Providing incentives with the tenancy isn’t uncommon, but it can really make a difference during the winter months. This can be anything from offering rent and utilities reductions for the first month, to offering gift cards and freebies.

It’s also a good idea to explore incentives that are unique to your potential tenant or local area. For example, offering a gift card for a department store to someone who is in need of electronics or appliances.

Consider accepting pets

Pet owners typically prefer longer tenancies as it can be more challenging for them to find other pet-friendly options. Because of this, it might be worth going against the ‘no-pet’ policy, which could widen your pool of potential tenants significantly.

If you do decide to go down this route, ensure that you take out a landlord’s insurance policy and increase the rent a little to cover the cost of any potential extra repairs and damages.

By taking the above advice into consideration and having the support of your letting agent, you can increase your chances of attracting long-term tenants.

For more advice on letting out your rental property in Enfield and Newham, please get in touch with Angels Sales & Lettings today on 0800 043 6778.

Additionally, to find out how much you could be generating in rent each month, you can also request a free and instant online valuation.