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OTHER GUIDES & TIPS

Savage attack on buy to let landlords by Build To Rent cheerleader

Buy to let landlords have been savagely attacked by the country’s biggest investment company - which just happens to be a major player in the struggling Build To Rent sector.

Legal and General Investment Management (LGIM) has slammed “unscrupulous” landlords over claims many are taking people’s money and “giving them a bad experience”.

Interviewed by the Daily Telegraph, Bill Hughes, global head of real assets at L&G, claims too many buy to let landlords have been “suboptimal and substandard”.

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The Telegraph points out that Hughes is spearheading L&G’s push into the BTR industry.

In recent months the property industry’s biggest cheerleaders for Build To Rent - the British Property Federation and Savills, who jointly monitor and promote the sector - have complained about the slow planning system. In addition the BTR trade body has renamed itself as the more consumer-friendly ‘Association for Rental Living’, which has also created a code of practice which it claims already conforms with the provisions of the Renters Reform Bill going through Parliament.

L&G, which manages nearly £1.2 trillion of assets, has built a portfolio of 10,000 BTR homes in the least eight years, 5,000 of which are occupied, having spent £3 billion on the sector.

Hughes tells the newspaper: “You have got owners of rental property who are not managing them well. Unscrupulous landlords who are taking people’s deposits and giving them a bad experience. We‘re here to reset standards of quality that renters should expect. 

“That’s one of the things that institutional capital can do. You’re there at scale and very long-term and you know that your reputation matters so you’re not going to run the risk with it.”

On the L&G website Hughes is described as being “responsible for transforming its UK property fund management business into a global-reaching real assets platform.” 

It also says he plays “an active role in several influential government and industry committees around ESG, infrastructure, regeneration and housing. He was appointed a UK Built Environment Climate Ambassador by the UK Green Building Council to mobilise the real estate industry at COP26 and champion the development of the Net Zero Whole Life Carbon Roadmap for the UK Built Environment.

“He is Chair of the Property Industry Alliance (PIA) which brings together the UK’s leading property bodies to give them a stronger collective voice on issues such as policy, research and best practice. Bill is a current Trustee of the UK Green Building Council and an Honorary Fellow of the College of Estate Management. He is a past Chair of the Green Property Alliance, a past President of the British Property Federation (BPF), past Chairman of the Association of Real Estate Funds (AREF) and was a Commissioner for the Lyons Housing Review.”

You can see the full interview here although for many readers it may be behind the Telegraph paywall.

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  • icon

    Bill Hughes speaks with forked tongue. 😀 Either that or his mouth is at the wrong end of his body! 🤣.

    Alternatively he may have just played his cards too early and confirmed what many on here have feared, namely that ordinary BuytoLet landlords are not wanted. 😡

    Sell, sell, sell while you can.

    Robert Black

    That is clearly true You cannot get the tax breaks that the corporates do as a "normal" landlord
    You pay income tax on your profits and capital gains tax on everything when you sell now

     
  • icon

    L&G are presumably targeting a very specific type of tenant. The ones with ample income who will pay extra for a brand name. The sort of person who wouldn't dream of shopping anywhere other than Waitrose and independent artisan bakeries. If they've only managed to fill half of their properties does their pricing need tweaking? Has it escaped them that the middle class are in a serious affordability crisis due to frozen tax thresholds?

    Back in the real world PRS landlords are housing just about every type of human being. The vast majority are very happy with their rental experience and the relationship between landlord and tenant is harmonious.

  • icon

    We all know that Build to Rent people have been trying to get rid of small private landlords and may be partly responsible for the Renters Reform legislation.

    As Jo says, once you overcharge you can't run a business, and so you won't be successful, and you won't have good relationships with your tenants either.

    So do Build to Rent companies want to get rid of us so that they CAN overcharge because there is no competition at all offering a better deal to tenants?

    The key to an excellent relationship with tenants is to charge a fair amount, respond to any problems quickly and to be on the same page regarding the tenancy length. The Government should realise that there is nothing wrong with fixed term tenancies providing it is what both parties want - or don't they actually care what either landlords or tenants want?

    On a personal level I have good relationships with my tenants, and they look me up when they return to London. We go out for a meal etc. I am also the person whom they turn to when they have personal problems after they have left their flat. I am sure that tenants receive no personal support from Build to Rent companies.

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    Only support they'll have is an Indian call centre

     
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    "...there is nothing wrong with fixed term tenancies providing it is what both parties want - or don't they actually care what either landlords or tenants want?" This is sensible and was okay just a few years ago. But now there's too many people and not enough housing. Tenants will want to stay in properties as they will unlikely secure another (need to stay). Of course landlords want fixed terms, but will keep charging ever more rent (as they should) as the market improves and not renew if there is any bad behaviour and ever more tax and red tape gets applied. Basically the government are sequestrating our properties. They can't house everyone. These people can't house themselves so we'll take the landlords' properties.

     
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    I let to people who want a fixed tenancy because they are in London for a fixed term. Mine don't want to stay any longer than we have agreed, except in rare circumstances where there is a delay in a job starting overseas. That happened recently and somebody stayed an additional two weeks. That was no problem, of course.

    If there were a requirement to prove that my tenants wanted a fixed term only I could provide the evidence.

    I agree that it is different if tenants accept a fixed term but actually want to stay put indefinitely.

     
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    Ellie,

    I think all landlords would opt to offer only fixed term tenancies regardless of their own circumstances. They would be wise to do so just for their own security. Everyone else other than landlords demanda some form of security. I agree with you with the Rent Act etc. My properties are mine to control and no one elses. I won't tolerate all of this interference.

     
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    I don't think the majority of landlords will tolerate all the interference, Nick, in their small businesses.

    What has happened is disgraceful i.e. the destruction of the individual landlord so that the corporates can charge more rent.

     
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    I think all of those involved are a disgrace:

    Michael Gove
    The Tories
    Labour
    So called charities like Shelter, Gen Rant
    BBC, ITV and all the other media all demonising landlords.

    When we are gone they will miss us...

     
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    I am surprised that Generation Rent cannot see this for themselves which begs the question are they in cahoots with the big boys?

     
  • icon

    The extra layers of profit in all areas of BTR & the responsibility to investors & shareholders is surely going to see rents at even higher levels than now. I am also concerned about the quality of these houses in 20 years time after profits have been paid out instead of re-invested in the maintenance of the houses.

    We desperately need more houses in the rental market of all types, but mostly at the social housing end of the market. I can't see BTR being this.

    Robert Black

    Totally agree with you

     
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    🤠 🐎 or known by another name…. Carpetbagger 🫣😬

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    So now we know who’s behind Mr M Gove, THE RENTERS REFORM BILL and all the ant-landlord legislation as if we ever had any doubt, to force us out and take over.
    New Big Boys on the block only 8 years Mr Bill Hughes should take a look in his own back yard the rubbish Built 2 Rent going up, but how would he know job hopping don’t make him an expert in our business.
    Alperton old Bus Depot hundreds of un suitable Flats, 5 Tower in the space of one, no space between them for light or
    sun not a hope ridiculous 3m2 Balcony that’s your recreational space and back to Cladding again.
    The 600 flimsy High rise Flats on Hanger Lane roundabout / Gyratory. Shipping Container based stacked on top of each other pre-fitted out and Shipped from China, impacting on 3 of my houses including one I Built is he a fit person
    to lecture me.
    Just up the road 436 Flats all plastic Cladding the people who bought them are stuck with them and unable to sell,
    £350m thrown in by Mayor of London.
    Also an Office Building Converted with 3 additional Stories Added with Thin Cladding on all 3 and Banded EPC “D”.

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    Michael,I live in Wembley and thankful for the information provided.
    Always wondered who would want to live in /on the hanger lane roundabout ???

     
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    • A S
    • 07 May 2024 09:01 AM

    Anyone who knows the area knows the typical demograph/ethnicity of the people who live there. They are hard working people who have come here for a better life, most of them probably working in the IT sector, from India where IT graduates are being churned out at a rate of knots from the university factories they have. These flats are an upgrade from where they have come from. So the majority of residents there won't be complaining, at least not for now. Fast forward 20-30 years and they will be no-go ghettos when the migrants have moved out and upgraded themselves.

     
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    I have to agree with you Michael. I rent purpose built flats on the other side of the A40 for the last 30 years near the Hoover building. I refurbish when needed. Never had complaints about mould or anything else for that matter. Rents are not cheap but not to BTR levels. My tenants remain in some cases over a decade. No cladding and well insulated. I have seen in Dublin where hedge funds have bought and built blocks and keep whole floors empty to avoid dropping rents. That's what they bring to the rental market unfortunately.

     
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    • A S
    • 07 May 2024 08:55 AM

    There is plenty of commentary and articles elsewhere about the demise of old fashioned capitalism and the rise of corporatism. This L&G guy epitomises this perfectly.

    The bizarre thing is that the people of this country are unable to think for themselves (years of dumbed down education) and will therefore enable it, not understanding the consequences.

    As landlords reading these articles and comments, we are lucky to have much more insight than the passive landlord, who has no clue. We can can take the appropriate actions in good time, to preserve our wealth. Good luck all!

  • icon

    More to come Plans to Demolish The Famous Harlech iconic 1960’s Concrete Frame Tower Block in Acton which could be refurbished and retained.
    The Mandela Tower the setting for Del Boy only Fools & Horses or Peckham recreated, now to be replaced they have £850m to throw at it but couldn’t maintain what they have.

  • icon

    "We‘re here to reset standards of quality that renters should expect." Hmm not so sure about that. If its not affordable it doesn't matter what the quality is.

  • icon

    Over 80% of tenants year on year are satisfied with their PRS experience (Gov's - English National Housing Survey,) thats more than in any other form of rental tenure. So, negative claims by Bill Hughes are at best a targeted gross exaggeration.
    The fact remains that BTR is expensive, low quality build rabbit hutch housing which will become tomorrows squalid slums, for those still able to afford thier extortionate and monopolised rents.
    The real PRS will have been destroyed leaving multipal thousands on the streets in an american export style of 'social decay'. Progress aye!

  • Peter Why Do I Bother

    I am really concerned about the reporting on this, also his comments as follows

    “You have got owners of rental property who are not managing them well. Unscrupulous landlords who are taking people’s deposits and giving them a bad experience.

    We have not been able to take deposits for nearly twenty years so factually that is wrong, as for building 10,000 units that is not making a dent in what is required. Sounds like he is talking his job up and mentioning experience is a typical liberal woke statement.

    So Bill you may as well join Ben as anything that you say not a single fk is given to it.

    We help people and you fleece them.

  • Nic  Kaz

    This isn’t ’news’ - it’s practically a press release on behalf of BTR.
    What happened to the pithy editorial challenge by journalists of old? They might ask BTR if they intend to house benefit claimants, single people as opposed to working couples, young growing families, those in rural areas far from tourist hotspots or commuter hubs? No? Then who will when the PRS has evaporated?

    Robert Black

    They cannot see this or they just don't care I fear it is the latter

     
  • icon

    Greenwashing nonsense! In no way will provide housing for people on benefits/low income. To whom is Mayor Khan going to give another £350 million to address this problem?
    Will these Corporates rent to people on benefits? If not, who will?
    They are behind abolition of Section 21. I can see now why the Renters Reform Bill is asking for a beefed up Section 8. The Corporates need an exit when tenants don’t or are unable to pay their rent. The cost of chucking out non payers and unpaid rent will simply be subsidised by the good paying tenants such that the overall corporate model will provide the corporates with a good profit. This is exactly what has happened with the care home sector when the small ones were driven out the market.
    In summary pack the tenants in with a smaller space and get the good rent payers to subsidise the bad ones.

  • Sarah Fox-Moore

    Of Course the B2R sector wants to eradicate traditional landlords they want us out of the way so they can corner the market- Tenants will be robbed blind by these guys who will ONLY care about Shareholders.

  • icon

    Legal and General - you’re in a sector that is very well known for its corruption and for giving many a customer a “bad experience”, additionally, your reviews are not exactly glowing are they? Surely the irony/hypocrisy of making such statements is not lost in you?

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